Blogs

I received a direct mail postcard (yes, they still make those!) in my inbox this week — not my virtual inbox, but my trusty old snail-mail box. This was a piece I could pick up and hold. It was a well-designed card, quality print job, and it had a few nice things to say about…

You or your marketing team has generated leads. You have foot traffic, phone calls, Web traffic and/or all of the above . . . but now what? You’ve captured the attention of prospective customers, so what do you want them to do? Many small business owners fail to make obvious calls to action—to ask prospects…