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Content Still Matters
The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying industry. The more I thought about it, the more I realized these sales…
PR: How a Candidate’s Voice to the People Can Influence the Voice of the People
With presidential and local campaigns in high gear, I got to thinking about how heavily these campaigns rely on public relations. After all, winning an election is as much about public perception as it is about policy and decision-making. So who do you think, so far, is winning the PR battle? Take a look at…
Content Is King . . . And Other Radical Views
“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of Steve Jobs for his next gig;…