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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Strategic Solutions for Financial and Legal Growth

Tips and Techniques for Overcoming “Content Block”

Sometimes ideas just pop into our heads. Intuitively, we seem to know what to say or write about our product or service, or some incredible insight we want to share with the world. The ideas and words come freely, easily, as though they’re on auto-pilot. Then there are other times when the ideas don’t flow…

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Content Is King . . . And Other Radical Views

“Content is King.” That’s what Bill Gates wrote back in 1996 while Microsoft was still the king of software and the Internet, and Google was still toddling in diapers at best. Of course, a lot has changed in 16 years, from the ascent of Apple and the departure of Steve Jobs for his next gig;…

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Appeal to Their Senses

We take for granted that students learn in different ways. Some are visual learners. For them seeing is believing. Some are more inclined to reading. They get their information through words. Some require more hands-on activities, while for others that’s no so important. Educators must therefore tailor the way they teach to address a variety…

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