Blogs

The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying industry. The more I thought about it, the more I realized these sales…

Success used to hinge on your ability to demonstrate value to your prospects and customers. You had a product or service to deliver, a sales message, you advertised in local or regional media, and voila—if people liked what they saw or read, or heard positive things from a friend or family member, you had customers.…