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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

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Strategic Solutions for Financial and Legal Growth

Keeping up the Momentum

Business success is as much about timing as it is about having good ideas and working hard. In my “world” timing encompasses things like pace and execution, of knowing when to “hold ‘em and when to fold ‘em” as Kenny Rogers would say. Most of us—at least those of us NOT in retail—try to take…

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Winning Combination: Strategy and Tactics

Many professional service firms package their services by aiming them at specific audiences or industries. These firms boast capabilities their customers or prospective customers lack, and the extra sets of hands necessary to deliver. Their calls-to-action are direct, tangible, something members of their respective target audiences can wrap their minds around: “We’ll build you a…

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