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Marketing Is No Longer About the Stuff You Make, But About the Stories You Tell. View Accessibility

Blogs

Strategic Solutions for Financial and Legal Growth

Talking to Your Generation: How Consumers Respond to Marketing Content Differs Greatly by Generation

We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many experts agree there are seven learning styles that guide the way we…

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What’s Your Recipe for Success?

Do you know what success looks like for your new project, product launch, sales/marketing campaign, or branding/re-branding efforts? Courtesy of Merriam Webster, the standard definition of success goes something like this: “the degree or measure of succeeding; a favorable or desired outcome; the attainment of wealth, favor, or eminence; or one that succeeds.” As you…

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Organic vs. Paid Search Results: Where’s the Sweet Spot for My Brand?

There’s a great debate raging over whether organic results or paid results are better—especially as it relates to digital advertising efforts. While it’s long been assumed that web visitors tend to avoid clicking on search “results” they know to be ads or that are sponsored, the reality is nowadays it’s getting harder to get search…

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Transparency Builds Customer Loyalty and Trust

Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…

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After the Initial Idea, What Comes Next? Strategy, of Course

My wife was sharing with me the other day a business concept and it got me to thinking about this week’s blog topic: capturing great new ideas and seeing them through from ideation to realization. We’ve all been there, and the process goes something like this: You’ve just come up with an idea—a really great…

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