Blogs

I recently had a conversation with a good friend. He was feeling restless about his website, his social media presence, and his overall message. He said he was feeling the need for a change, but really could not say why. All things in both his personal and professional life are humming along smoothly. Business is…

Are you operating at your full sales potential? Business Development is all about identifying the right target audience for your product or service and building strong relationships to understand and meet client needs. In Business Development parlance, we know this as the “Sales Funnel.” Into your “Sales Funnel” go all your prospects—and through relationship building,…

Many professional service firms package their services by aiming them at specific audiences or industries. These firms boast capabilities their customers or prospective customers lack, and the extra sets of hands necessary to deliver. Their calls-to-action are direct, tangible, something members of their respective target audiences can wrap their minds around: “We’ll build you a…