Lasting Impressions: Successful Brands Can’t Afford to Have Bad Days
Your brand is the sum of your actions, your words, how others experience you, and how they perceive you. This holds true whether you’re an individual (personal brand) or you represent an organization (company brand). Your brand is your reputation. It sets expectations, and it’s based on first impressions and lasting impressions, whether those impressions…
Heard Any Good (Brand) Stories Lately?
Success comes from being able to tell the story of your brand and engage audiences in ways that are creative, non-intrusive, and fun. Below is how we tell our brand story at Barrel O’Monkeyz. As our name suggests, we are energetic, nimble, and don’t believe business has to be stuffy to be effective. Our formula…
What Makes Your Brand Unique?
What does the story of your brand tell your audience about your products or services . . . about your company? Is your brand nothing more than a logo, a tag line, and a business card, or does your brand connect emotionally with those you serve? (Hint: If it doesn’t, it should.) Your brand represents…
