Blogs

Message from the King Monkey about Influencer Marketing Influencer marketing is when a brand leverages influencers—celebrities, well-known experts/authorities, target audience peers with large social media followings, bloggers, reviewers, and others—in its field or industry to drive engagement. Now as technology and the reach of social media makes connecting with and influencing a large audience more…

We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many experts agree there are seven learning styles that guide the way we…

Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the reach of social media makes connecting with and…

If you’re a graphic designer or in the marketing biz, you’ve probably had a client or two ask, “How difficult can it be to design a logo?”—as though designing a logo is just an afterthought to whatever branding work you’re doing for them. No big deal. Designing a logo—the right logo for your business and…

The ability to communicate effectively is vital to success in life, both at home and in the workplace. Effective communication requires the ability to convey information verbally or in writing clearly and concisely so that your audience—whether it’s an individual, a roomful of people, or a faceless and nameless audience of thousands—absorbs and understands what…