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It Does No Good to Over Promise
We’ve all been there: buyer’s remorse. What looked so good in the store, on the lot, or on the Web site, doesn’t look so good now that I’ve got it home or in the office. What was I thinking? Chances are I wasn’t . . . and if you find yourself in a similar pickle, that your…
It’s All About Expectations
Setting proper expectations is often be the key to customer satisfaction, and customer satisfaction, we all know is the key to referrals, retention, and repeat sales. Case in point—your client thinks he or she is getting a Cadillac, but what you’re able to deliver is a Ford Focus (my apologies for the analogy to all…
