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In Trying Times, Should You Speed Up or Slow Down Your Marketing?
It’s safe to say that none of us could have foreseen the events of recent weeks as the world grapples with containing the COVID-19 pandemic. Here in the United States, schools, places of worship, and many businesses are shuttered as people shelter in place hoping to avoid infection, including this monkey who is fortunate enough…

This St. Pat’s Day You Could Win A Free Consult with Barrel O’Monkeyz
In the spirit of St. Patrick’s Day, Barrel O’Monkeyz is running a special promotion now through March 17 where you could win a free one-hour, one-on-one “beverage” meeting with either the King Monkey himself, Paul June, or BOM’s Account Executive Dina Daglas. This would be a great opportunity for you to explore questions about digital…

You Got My Attention, Now What?
Companies spend a lot of time and money to get just the right look for their logo, website, and sales materials. The thinking is that by picking the right graphic, color, or design, you’ll capture the attention of your target customers and they’ll be unable to look away. If only it were that easy. It’s…

Keep Your Messaging Simple, Smart, and People-Friendly
At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a way that appeals emotionally to customers and prospects. These are not…

Build Your Better Team
The rites of late winter are upon us. The Superbowl is over. Major League Baseball pitchers and catchers will be reporting to spring training soon. The days are getting longer, and warmer temps are with us more consistently here in southern California. My Dodgers seemed primed for another stand-out year, especially with the recent addition…

Whether You Win an Award or Not, the Journey is Worth It
It’s award season in the American entertainment industry. You can barely get through a news cycle without hearing about this actress, that producer, or some pop star talking about his or her craft and how simply being nominated for an award is an honor. NOTE: for those who have been sleeping under a rock for…

What Can You Do in 2020 to Make the New Year Your Best Yet?
I’m a firm believer that every day when we wake, we intend to do and be the best for ourselves, our friends, our families, our communities, and for our businesses. I also believe that the start of a fresh year is a special time for reflection, renewal, and re-invigoration, both personally and professionally. What worked…