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Making the Case for Brand Consistency
In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous nature of content of all shapes, sizes, and types available online, how can a company…
Online Reviews: Are They for Real?
When you read a review online do you really, really know for whence it came? Whether it’s a 5-star review or a negative Nancy (or Norm), can you rely on its veracity? After reading a recent Wall Street Journal article, I’m not so sure. In Have Online Reviews Lost All Value? author Rebecca Dolan wonders…
