Blogs

It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…

Marketers are always striving to engage consumers. It’s what we do. Through advertising, PR, direct mail, social media, special events—you name it—our goal is to expose audiences to your brand, tell them your brand story, and engage said audience in the process of buying, selling, and talking about your product or service. Now, emerging technology…

Dina Daglas has taken a step up the Monkeyz career ladder, moving from Account Coordinator to Account Executive in recognition of her hard work with Barrel O’Monkeyz clients, fresh ideas, reliability, and solution-oriented approach. Dina started with BoM in October 2014 as “Account Coordinator,” and has been responsible for creating social media strategies for clients…

It’s a given that networking is critical to just about any kind of business success—and has been for as long as business has been around (and that’s quite a long time). These days, though, networking consists of much more than traditional mixer events, tradeshows, or grabbing a coffee or a drink with colleagues. Much of…

Open enrollment for health care insurance, whether you’re getting benefits through an employer, a state program, or are self-funding, has never been an easy proposition—and adding the Affordable Care Act (aka “Obamacare” or “ACA”) to the mix in recent years has not simplified things a bit. From what you read online or hear in the…

Sometimes it’s fun to look back and wonder, what was I doing on this day a year ago, two, three . . . you get the idea. Looking back is a good way to see how or if your thinking has changed or if you’ve made the progress you’d planned on (or not). Perusing the…

My Oakland Raiders started off their 2016-17 NFL season with a victory, and my LA Dodgers are four games up on the Giants as I write this. All is good (for the moment) in the Paul June sports multi-verse. Yes, I know—they really aren’t “my” teams, but it’s hard to think of them otherwise when…

Labor Day weekend has come and gone. It’s the proverbial marker to end summer and begin fall, though by the calendar (and for those of us in warmer climes) summer has a few more weeks on the dance card. Chances are you got together with friends and family at some point this weekend and probably…

I get asked all the time where I came up with the name “Barrel O’Monkeyz.” I’ve always been intrigued by monkeys. They always seem to be having fun. Monkeys make me laugh. And that’s a big part of who I am . . . and the kind of organization I wanted my company to be.…

As summer winds down, all of our beach bodies and good eating habits run the risk of taking a back seat to back to school and back to work responsibilities. As we get busier, and as we return to our normal habits, work routines, and school schedules, it’s easy to lose sight of rest, relaxation,…

When this King Monkey decides to part with his hard-earned dough, he expects to be treated well. I don’t think I have unrealistic expectations. I simply expect the product or service I buy to deliver on its promise—that’s first and foremost. If it’s supposed to slice and dice, then it darn well better slice and…

In the minds of consumers when everything is equal about a particular product or service, what’s left? What distinguishes one brand from the rest of the chatter? Quite often, the decision to buy a product or service is based on emotion—on the ability of a brand story to strike a particular chord with target buyers…