
Make “Get to Know Your Customers Day” an Every Day Occurrence
Did you observe “Get to Know Your Customers Day?” It was last Thursday, July 21. It’s a day designed to encourage businesses to reach out to their customers and get to know them better. Sounds like a good idea to me, and if you did miss it, there’s no need to fret. The next one…

It’s Summer. Do You Know Where Your Customers Are?
Business News Daily describes the measure of success for a brand’s social media and digital marketing efforts as the ability to use it “to grow a flourishing community of fans.” I couldn’t agree more, though I’d probably add that lasting success comes from the use of social media and digital marketing to both grow and…