Blogs

(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people…

In case you’ve been living under a rock for the past month and need a reminder, Father’s Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad’s inventory of ties he shouldn’t wear but probably will. To all the Dads…

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d be surprised. Many digital marketers are more about selling tactics—aka “services”—rather than selling what…