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Digital Marketing is Redefining the Idea of “Target Audience”

Digital Marketing is Redefining the Idea of “Target Audience”

by King Monkey | Jun 22, 2016 | Uncategorized

(Update to original post from June 2013) Marketing 101 teaches us to define our ideal clients or customers (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is...
Going  Social for Father’s Day

Going  Social for Father’s Day

by King Monkey | Jun 14, 2016 | Digital Media, Fun, Marketing Tips, Public Relations, Social Media, Story Telling, Traditions, Uncategorized

In case you’ve been living under a rock for the past month and need a reminder, Father’s Day is on Sunday. It’s time to break out the steaks and BBQ grills, fill coolers with ice and cold brews, and restock your Dad’s inventory of ties he shouldn’t...
Digital Marketing: Look Before You Leap to Boost Effectiveness

Digital Marketing: Look Before You Leap to Boost Effectiveness

by King Monkey | Jun 7, 2016 | Advertising, Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Target Market, Uncategorized, Websites

Digital marketing, like traditional marketing, is most effective when you “look before you leap.” In other words, consider goals and objectives, and then focus on necessary tactics, not the other way around. Sounds straightforward, I know, a real no-brainer, but you’d...

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