Bring on the Sunshine

Cap and gown ceremonies, bridal bouquets, and the telltale absence of school busses on the roads tells me it must be summer again . . . or at least we’re getting mighty close. Summer officially arrives on June 21 at 1:04 a.m. EDT, but already the days are long and...

Follow Up Those Leads

I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of...