Blogs

As shout out to all who attended, organized, or otherwise participated in these fantastic events during the month of June. A good time was had by all!

Catching the news these days (and it’s tough not to, between 24 x 7 cable news networks and ever-present Internet news feeds), it’s clear a lot of the newsmakers out there could use an attitude adjustment. From the stagnation that is Washington DC, to Russian president Putin’s purported pocketing of New England Patriots owner Robert…

The entries submission deadline has come and gone, but you can still attend this “kick-ass cocktail kickoff and awards show” June 26, 2013 at the House of Blues, 1055 Fifth Avenue, Downtown, San Diego 92101. The 2013 San Diego AMA American Marketer of the Year (AMY) Awards event recognizes marketing professionals and their work from…

Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the people we most want to be our customers/clients,…

    Huntington’s Disease Society of America-San Diego is putting on its 12th annual outdoor party “Shoot to Cure HD!” this Saturday, June 15 at Petco Park. Guests are treated to food and drinks from more than 20 of San Diego’s favorite eateries, tickets to the Padres game that evening, a commemorative Shoot T-shirt, and moments they’ll never…

Cap and gown ceremonies, bridal bouquets, and the telltale absence of school busses on the roads tells me it must be summer again . . . or at least we’re getting mighty close. Summer officially arrives on June 21 at 1:04 a.m. EDT, but already the days are long and warm. While the winter was long and…

I read in a recent article from the American Marketing Association’s The Buzz that 70% of leads generated through marketing are never followed-up on, even though 65% of marketing budgets are spent on generating leads. Ouch! That’s like applying for a job and 70% of the time never following up on it. If you were…