Placing Value on Feedback
On the heels of last week’s Blog about getting to know your customers better, and getting more comfortable asking them how they learn about, buy, and even use your products or services, I got to thinking “How do I incentivize my customers to give me feedback?” Granted, if the feedback is negative, I generally don’t…
The Customer Knows Best, But Do You Know Your Customer?
Who are your customers? Do you know them, really . . . or do you just think you do. For most small- to medium-sized businesses, I’m betting on the latter, and here’s why: you would be amazed at how many times I’ve been asked to spearhead a marketing effort, or retool one, without benefit of…
The Business Development Balancing Act
In some ways, life is all about balance. Day balances night, the ratio of men to women in the world is roughly 1:1, and when we eat too much or spend too much time in the recliner watching the TV, we try to balance it all out by exercising, eating right, taking walks on the…
Assume at Your Own Risk
Don’t Assume. How many times have we heard someone tell us that, whether it’s at home or on the job? There’s usually a second part to that saying, something about “When you assume, you make a (posterior section) out of you and me.” Seems like sound advice to me. To “assume” means to take something…
Social Media: Here to Stay
Watching the ups and downs of Facebook stock over the last year, got me to thinking, “Maybe this social media thing’s not all it’s cracked up to be.” Add in Apple’s recent tumble from numero uno company in the land, and I really started to wonder if we’ve experienced some sort of social media/technology bubble and are…
