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Employee Engagement Starts with Recruiting Talent Passionate about Your Company Brand
I was watching a rebroadcast of the History Channel’s Forged in Fire the other day. In what is perhaps the least likely idea for a hit reality show ever, four bladesmiths compete in timed rounds of a few hours to forge workable blades and handles from scratch. Most of the time, the contestants are part-time…

Transparency Builds Customer Loyalty and Trust
Facebook and Mark Zuckerberg have been in the news recently—A LOT. Of course, the tech giant has been in the news for years, and usually around the unprecedented growth of Facebook and its reach around the globe and into our daily lives. For the most part, it’s been positive news. These past few weeks, however,…