Blogs

When this King Monkey decides to part with his hard-earned dough, he expects to be treated well. I don’t think I have unrealistic expectations. I simply expect the product or service I buy to deliver on its promise—that’s first and foremost. If it’s supposed to slice and dice, then it darn well better slice and…

In the minds of consumers when everything is equal about a particular product or service, what’s left? What distinguishes one brand from the rest of the chatter? Quite often, the decision to buy a product or service is based on emotion—on the ability of a brand story to strike a particular chord with target buyers…

The Opening Ceremonies for the Rio Olympics are this Friday. Are you excited? I am (beach volleyball kicks off bright and early Saturday morning), though also a little apprehensive. The obstacles facing the Rio Olympics are well documented. In case you’ve been up in the jungle canopy the last few months, here’s a quick rundown…