Blogs

Reviews are fundamental to online consumerism. Without reviews to read through, how do you know the widget you’ve been eyeing from “Company X” is all it’s cracked up to be? You’ve never heard of Company X and their particular version of widget, so how can you be sure you’re getting good value for your money?…

Message from the King Monkey about Influencer Marketing Influencer marketing is when a brand leverages influencers—celebrities, well-known experts/authorities, target audience peers with large social media followings, bloggers, reviewers, and others—in its field or industry to drive engagement. Now as technology and the reach of social media makes connecting with and influencing a large audience more…

Is your company doing all it can to leverage influencers in your field or industry to drive engagement and brings in new audiences? I’ve written in this space over the years about how brands can put influencer marketing to work for them. Now as technology and the reach of social media makes connecting with and…

It’s one thing to develop top-notch content, create an amazing website, or write a must-read book—all of which, admittedly, are difficult and noteworthy tasks. Business success, however, relies on much more than simply creating a great product. You must be able to create buzz around your brand and give people reasons to believe in it.…

What if I told you that you could market your product or service to a handful of key individuals and be just as successful, if not more so, as you would casting a wider net to reach a bigger audience? Would you think, “Paul’s been spending too much time on the volleyball court” or “What’s…