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Strategic Solutions for Financial and Legal Growth
Inbound Marketing: It All Adds Up
“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could…
Is Your Brand Flexible? Entrepreneurs, Startups, and even Major Brands Need to Respond to Changes in the Marketplace
The smartphone and tablet wars are ongoing. Every 6 to 12 months, we get a new barrage of tantalizing photos and cryptic descriptions of the latest this and the latest that—sleek new gadget designs and powerful new software that promise to be bigger, better, faster. In all honesty, though, it all seems a bit “more…
Great Brands Need to Respond to Changes in the Marketplace
The smartphone and tablet wars are ongoing. Every 6 to 12 months, we get a new barrage of tantalizing photos and cryptic descriptions of the latest this and the latest that—sleek new gadget designs and powerful new software that promise to be bigger, better, faster. In all honesty, though, it all seems a bit “more…
A Lesson in Branding from the NFL
While I didn’t really have a “dog” in this show—my favorite team, the Oakland Raiders haven’t even got a whiff of the playoffs in a decade plus—being a west coaster, I was rooting for the Seattle Seahawks to be crowned champions again this year. One miracle catch had them poised to repeat, but a questionable…
