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Let’s Explore: Is Taking A Stance Good for Business?

Let’s Explore: Is Taking A Stance Good for Business?

by King Monkey | Oct 26, 2020 | Blog Tips, Branding, Digital Media, Leadership, Marketing, Marketing Strategy, Public Relations, Social Justice, Target Market

Does your business take a stand on issues? As people, it’s difficult not too. After all, businesses are made up of people. We all have opinions, beliefs, and values—so taking a stand on an issue can be tough to avoid, whether it’s an official company stance or not,...
Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.

Refreshing or Redoing Your Website? Don’t Forget the Importance of Design.

by King Monkey | Mar 7, 2018 | Design, Target Market, Websites

A good design can bring a good idea to life in every aspect your brain can imagine and your eye can see, especially in business branding and especially when it comes to your website. How long has it been since you took a good hard look at the impression your website...
You’ve Got Intelligence, Now Do Something With It!

You’ve Got Intelligence, Now Do Something With It!

by King Monkey | May 17, 2017 | Branding, Business Development, Entrepreneurs, Marketing, Marketing Strategy, Marketing Tips, Product Development, Target Market

Do you value market intelligence, or do you just assume you know your marketplace and customer motivations? Far too often, this King Monkey has seen the gathering of market intelligence relegated to the “nice to have but not necessary” portion of marketing budgets. At...
You May Have to Narrow Your Market to Expand Opportunities

You May Have to Narrow Your Market to Expand Opportunities

by King Monkey | Feb 2, 2017 | Business Development, Entrepreneurs, Marketing, Marketing Strategy, Target Market, Uncategorized

The hills of San Diego and southern California are a bit greener these past few weeks. Recent rains have helped ease some of the drought conditions that have turned roadsides, hillsides, and backyards various shades of dusty brown the past few years. I find all the...
Making “Discovery” Connections

Making “Discovery” Connections

by King Monkey | Jan 25, 2017 | Business Development, Entrepreneurs, Marketing, Networking, Target Market, Uncategorized

How do you know when a prospective customer is a “real” prospect and not just someone who’s too nice or too embarrassed to say “no” or someone who’s so indecisive he or she will never say “yes”? Think about the time and effort you’d save and the resources you could...
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