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In Times of Uncertainty, Brands Must Be More than Fair Weather Friends

In Times of Uncertainty, Brands Must Be More than Fair Weather Friends

by King Monkey | Aug 17, 2020 | Branding, Digital Media, Marketing Strategy, Story Telling, Websites

When things are going well, it’s easy for businesses to be generous with their time, resources, patience, and general good will. It’s easy to be confident, bold, and forward thinking. But when times get rough or uncertain, many brands simply retreat, begin to focus...
Keep Your Messaging Simple, Smart, and People-Friendly

Keep Your Messaging Simple, Smart, and People-Friendly

by King Monkey | Feb 26, 2020 | Branding, Digital Media, Marketing, Marketing Strategy, Marketing Tips, Story Telling

At the heart of any enduring brand are its key messages—those snippets of content and descriptors about your company and its products and services that get delivered consistently to your target audience through a variety of channels, bringing your brand to life in a...
In the Brand Multi-Verse, Your Story is What Makes You Stand Out from the Crowd

In the Brand Multi-Verse, Your Story is What Makes You Stand Out from the Crowd

by King Monkey | Jul 24, 2019 | Blog Tips, Branding, Entrepreneurs, Marketing, Story Telling

Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
Give Them Reasons to Believe in Your Brand

Give Them Reasons to Believe in Your Brand

by King Monkey | Aug 30, 2017 | Branding, Digital Media, Kickstarter, Marketing Tips, Story Telling

You’ve built your brand story on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations. Mobile Edge CORE Gaming Backpack Name TWICE Award...
Appreciative Inquiry: Asking About What You Do Best 

Appreciative Inquiry: Asking About What You Do Best 

by King Monkey | Aug 23, 2017 | Business Development, Kickstarter, Marketing, Marketing Strategy, Planning, Story Telling

It’s five years from. Like “Monkeyz Van Winkle” (Rip’s better looking, simian forebear) you wake up from a long sleep. The world around you has changed. You’ve changed. Your business has changed. CORE GAMING BACKPACK KICKSTARTER The Ultimate Gift for...
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Recent Posts

  • St. Pat’s Day 2021: Do You Feel Lucky?
  • Let’s Explore: Is Taking A Stance Good for Business?
  • In Times of Crisis, Customer Service is What Sets You Apart
  • In Times of Uncertainty, Brands Must Be More than Fair Weather Friends
  • Your Brand & COVID-19: Should You Stay the Course or Pivot?
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