by Paul June | Jul 24, 2019 | Blog Tips, Branding, Entrepreneurs, Marketing, Story Telling
Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world...
by Paul June | Feb 27, 2018 | Advertising, Blog Tips, Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
Inbound Marketing is the best way to turn strangers into customers and “brand fans” excited to promote your business, and at the center of this Inbound Marketing universe is your website. Companies are 3 times as likely to see higher return on investment (ROI) on...
by Paul June | Nov 8, 2017 | Blog Tips, Business Development, customer service, Entrepreneurs
For any business, big or small, sending out an invoice should be a delightful experience—the crowning culmination of all the hard work that generated a slew of billable hours resulting in said invoice, the glorious banana treat the end of a long day’s, week’s, or...
by Paul June | Mar 15, 2017 | Blog Tips, Business Development, Entrepreneurs, Marketing Tips, Project Management
Scope creep—the tendency of a project to grow beyond its original parameters—can happen to the best of us, often despite the best intentions of all involved. Scope creep can rear its head in virtually any aspect of our home or work lives: You stop off at the grocery...
by Paul June | Aug 17, 2016 | Blog Tips, Business Development, customer service, Influencers, Uncategorized
When this King Monkey decides to part with his hard-earned dough, he expects to be treated well. I don’t think I have unrealistic expectations. I simply expect the product or service I buy to deliver on its promise—that’s first and foremost. If it’s supposed to slice...
