Blogs

December is here, which means the holiday gift giving season is upon us. Retailers big and small have stocked their physical and virtual shelves with all sorts of goodies, gadgets, and other temptations for consumers, and all retail marketing is focused on one thing: bringing in the shoppers and their eager wallets and purses filled…

Time flies when you’re having fun, which means summer has come and gone and the holiday season has snuck up on us once again. Thanksgiving is next week, and then we’re on to Hanukkah, Christmas, Kwanzaa, and other winter holidays before we hit the homestretch toward New Year’s. For the Barrel O’Monkeyz family, we have…

Ask any web developer or web marketer whether Google Analytics is important and you’re likely to get similar replies—something along the lines of “it’s important” or “you should do it” or “you need to have the data.” But as the owner or marketing leader for your organization, you probably want a little more detail on…

In today’s marketplace, most companies appreciate a little free publicity through social media, blogs, and online articles. It’s almost an unavoidable consequence of doing business in this day and age. But with the pervasiveness of social media and the ubiquitous nature of content of all shapes, sizes, and types available online, how can a company…

When you read a review online do you really, really know for whence it came? Whether it’s a 5-star review or a negative Nancy (or Norm), can you rely on its veracity? After reading a recent Wall Street Journal article, I’m not so sure. In Have Online Reviews Lost All Value? author Rebecca Dolan wonders…

Most marketing novices think selling is simply a matter of telling your prospective customers all about what you do or can do—a cataloguing of features the prospect is likely to be interested in. I call this the “laundry list” approach to marketing. But in a world where all “features” are equal, what makes one product…

It’s been a while since this King Monkey has checked in with an update on all things monkeyz-related. How have you been?  I’ve been great, family’s been great, and business has been great. How lucky am I? First things first, just as Monkeyz Nation continues to grow, so too does the June family. In case…

Message from the King Monkey about Influencer Marketing Influencer marketing is when a brand leverages influencers—celebrities, well-known experts/authorities, target audience peers with large social media followings, bloggers, reviewers, and others—in its field or industry to drive engagement. Now as technology and the reach of social media makes connecting with and influencing a large audience more…