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Designer E-Marketing, Anyone?
I am sometimes amazed by the contents of my email inbox, particularly tailor-made messages and offers designed just for me. Of course, as a marketer and entrepreneur in this digital age, I shouldn’t really be that surprised. I get it. Opt-in lists, segmentation, targeted offers from online shopping venues I frequent, and more allows email…
Inbound Marketing: It All Adds Up
“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur, business owner, and executive knows, you could…
In the Running: Personal Branding and the Presidency
With just under 17 months to the finish line, the 2016 race for the White House is underway. Hillary Clinton ended months of suspense (insert monkey sarcasm here) by finally making her bid official over the weekend. She joins fellow Democratic hopeful and former Governor of Maryland, Martin O’Malley—plus GOPers Rand Paul and Ted Cruz,…
Seattle has a Fashion Industry?
Many think that we are building something new with our mission to build a garment district in Seattle. Nothing could be further from the truth. A Garment District in Seattle has been over 100 years in the making with companies like Filson’s being established here in 1897, and Nordstrom in 1901. The garment industry’s history…

Must-Have Technology . . . or Bust?
If you’ve been anticipating getting your hands on the new Apple Watch, your long wait is nearly over. You can pre-order it starting April 10, and it will be available April 24. If you’re still on the fence as to whether this new device is right for you—like me—check out Apple’s latest video overview for…
Does Your Team Make the Grade?
In a few days, Major Leaguers in Florida and Arizona will be breaking camp and opening up the 2015 Major League baseball season. Each team will have gone through the arduous and sometimes tedious process of winnowing their rosters to 25. Presumably, these 25 players represent the best of the best (let’s face it, even…