Designer E-Marketing, Anyone?

I am sometimes amazed by the contents of my email inbox, particularly tailor-made messages and offers designed just for me. Of course, as a marketer and entrepreneur in this digital age, I shouldn’t really be that surprised. I get it. Opt-in lists, segmentation,...

Inbound Marketing: It All Adds Up

“If you build it, he will come,” may be a classic movie quote (number 39 all time on The American Film Institute’s Top 100 Movie Quotes), but as a business maxim, it just doesn’t pass muster. Let’s face it, there are no guarantees in business. As any entrepreneur,...

Seattle has a Fashion Industry?

Many think that we are building something new with our mission to build a garment district in Seattle. Nothing could be further from the truth. A Garment District in Seattle has been over 100 years in the making with companies like Filson’s being established...
Must-Have Technology . . . or Bust?

Must-Have Technology . . . or Bust?

If you’ve been anticipating getting your hands on the new Apple Watch, your long wait is nearly over. You can pre-order it starting April 10, and it will be available April 24. If you’re still on the fence as to whether this new device is right for you—like me—check...