Just Ask and They Will Tell

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in...

Saying No: It’s Harder than You Think

Do you have a hard time saying no? Lots of people do, including me. It must have something to do with my entrepreneurial spirit or some fear that I’ll miss out on the opportunity of a lifetime. Or maybe I’ve just got this nurturing soul deep down inside that never...

Content Still Matters

The sales this week of the Boston Globe and the Washington Post to John Henry (Boston Red Sox majority owner) and Jeff Bezos (Amazon founder), respectively, got me to wondering why such successful business leaders would venture into print media—arguably a dying...