by King Monkey | Oct 29, 2014 | Uncategorized
Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in...
by King Monkey | Oct 28, 2014 | Uncategorized
Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in...
by King Monkey | Jul 31, 2013 | Uncategorized
Communication, by its very nature, is a two way street. Someone speaks and someone listens—well, hopefully someone listens—and then someone speaks again; or someone writes and someone responds, and so on. People also communicate non-verbally. A gesture here and a wink...
by King Monkey | Jun 19, 2013 | Uncategorized
Marketing 101 teaches us to define our ideal client or customer (our “target audience”) and to gear our communications and marketing efforts toward that broad group. Not to the exclusion of others, of course, but the idea is that if we communicate what we need to the...
by King Monkey | May 1, 2013 | Uncategorized
Watching the ups and downs of Facebook stock over the last year, got me to thinking, “Maybe this social media thing’s not all it’s cracked up to be.” Add in Apple’s recent tumble from numero uno company in the land, and I really started to wonder...
