Just Ask and They Will Tell

Sometimes the most obvious solution is staring you right in the face. Take businesses thinking about or already in the process of branding or re-branding themselves. They struggle with what to say, how to say it, and to whom to address it. But why? If they’ve been in...

What’s in Your Wheelhouse?

We’ve all been there. In fact, we’re all probably still “there” to some extent, at least on occasion. In business and in life, there are just some things we love to do and some things we abhor—even if we’re good at them. Take me, for example. On the domestic front,...

All Assumptions Are Not Created Equal

We’re all guilty of assuming. After all, assumptions based on life experiences and common sense can help us to anticipate and be proactive, rather than reactive. But taking things for granted all of the time, even when we should know better, is where we can get into...